You may have already established that your business will benefit from podcasting and simply need the help of a professional production company to create and record your podcast.

More likely, you will need help in creating a strategy for podcast production that will suit you and your business – in both cases, thepodfactory can be of assistance.

There are many applications for podcasting in the commercial environment – travel, leisure, education, training, PR and corporate communications, advertising and marketing to name but a few.

Most companies and businesses can benefit by using podcasting, both internally, to aid the flow of information and to keep staff up to date and informed of what’s happening - and externally, to customers, investors, stakeholders and the general public.

thepodfactory has the skills and know-how to help you to integrate podcasting with your existing advertising and marketing activity.
We are also able to recommend the right format for your content, allowing you to integrate podcasting into the marketing mix so that it will create valuable and effective communication.

Content Creation

Establishing your own audio-visual content channel has never been easier, but, for those who don’t have the know-how, access to the skills and facilities needed to produce podcasts that are well thought out, focused, well written, consistent, technically sound is essential – this is where thepodfactory comes into own!

Podcast production is a mix of all aspects of conventional program-making, internet-specific skills, and a knowledge of online services – there is a lot to be considered:

Audio and video production – we don’t just offer a wide range of technical skills – we help and advise on looks and content for each podcast

Editorial, journalism and copy-writing – it’s crucial to create a good, consistent flow of information, particularly if you plan to produce a series of podcasts

Presenting and interviewing, voice-over - the right tone for your target audience is vital – through the selection of excellent Presenters and voice-over artistes, our podcasts will engage, inform and entertain your audience

Graphic design - as always, people do judge books by their cover so the design of a podcast is every bit as important as the content

RSS - it is Really Simple - yet there is more to it than meets the eye... talk to us to find out more

Media file hosting – a successful podcast is great but it can cost you, unless you are prepared for it!

SEO, directory placement - target your content accurately and, in doing so, maximise reach

User feedback - comment-ready content - email, phone, old-fashioned post...

Metrics - it is essential to analyse your user data.

If you are serious about podcasting, you really need a solution which takes all of the areas listed above into account – thepodfactory can help with all of your podcasting needs – call us to discuss your requirements on 0117 973 2138 or email us at sales@thepodfactory.co.uk.

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